How to Build a Great Public Status Page
A public status page is one of the highest-leverage things you can add to a SaaS product or API. It reduces support volume during incidents, builds trust with users who can see you are being transparent, and gives your team a single source of truth to point to when something goes wrong. Canary generates a status page automatically from your monitors — no extra setup required. For the monitoring foundation that powers it, see our <a href='/guides/uptime-monitoring-best-practices'>uptime monitoring best practices guide</a>.
Key Points
What to show: uptime percentage, current status, incident history
A great status page shows three things at a glance: whether each service is currently up or down, recent uptime percentage so users can assess reliability over time, and a history of past incidents with clear timelines. Avoid vague status labels — 'operational', 'degraded performance', and 'partial outage' are more useful than generic 'OK' or 'issues'.
Transparency builds trust
Users are far more forgiving of outages when they can see you are aware of the problem and actively working on it. A status page that updates during an incident — even just to say 'we are investigating' — signals professionalism and respect for your users. Silence during downtime is the thing that actually damages trust.
Embed status in your app
Link your status page from your app's navigation, error pages, and support docs. When users hit an error, they should be able to check status in one click rather than opening a support ticket. Some teams add a small status indicator widget directly inside the product dashboard so users never have to leave to get an answer.
Subscriber notifications for incidents
Let users subscribe to status updates so they are notified automatically when an incident starts and when it resolves. This removes the need for users to keep refreshing the status page and positions you as proactive rather than reactive. Fewer support tickets, more trust.
Why StatusPing?
- Fast checks — monitor endpoints every 30 seconds with instant downtime alerts.
- Status pages — share real-time uptime with your users. Built in, no extra setup.
- Free tier — get started with 5 monitors at no cost. No credit card required.
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What to show on your status page, why transparency builds trust, and how to keep users informed during incidents.
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